In one very clever Will and Grace episode, Grace is searching for her own apartment, away from Will, so she can grow on her own (which fans know wasn’t going to happen…in that episode, anyway). She and Will peruse the classified section, looking at ads for houses, which Grace translates, humorously setting Will straight (ahem) on how the “charming fixer-upper” means the “rat-infested dump” (my examples, for lack of memory) and “close to transportation” means “train shakes house forty-two times a day.” Despite my horrific bastardization of what was an adeptly humorous scene, you get the idea: that ads–housing ads, help wanted ads, or dating personals ads–are often understandably written in euphemistic (good sounding) language…. Or can be. The idea is you’re selling something–in the case of dating personals, yourself–and so want to carefully posit the high points, the qualities and assets, instead of the liabilities and lack.